Corporate Mission

Assist customers to establish leading advantages with high-quality innovative solutions

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The mission of the King Parallel originated before the establishment of the company.


Doctor Zhang Zhengjun, the founder of the company, worked in the Development Research Center of the State Council from 2002 to 2013, and served as a senior researcher and director of the SOE research office. He has long been engaged in the corporate management consultancy, policy design of the state-owned assets and SOE Reform, and corporate governance research. Based on years of experience in corporate and policy consultancy, Doctor Zhang Zhengjun has concluded the key elements of providing valuable consultancy, including attaching great importance to consultancy methodology and process management, introducing strategic vision and innovative spirit, as well as adhering to the scientific, objective, independent and professional concepts.


This statement was strengthened in Doctor Zhang Zhengjun’s project Classification Research of SOE entrusted by the SASAC of the State Council when he worked in China Chengtong Group. Through totally following the above research ideas and methods, this project solved the classification concepts, models and methods affecting policy-makers in the SOE Reform, and also got approved from Wang Yong and Shao Ning, respectively the director and deputy director of the SASAC of the State Council.


On this basis, Doctor Zhang Zhengjun recognized the importance of consultancy methods, strategic vision, professional collaboration, innovative spirit, and scientific objective concepts for consultancy results, as well as clarified important values that the high-quality consultancy results have brought to customers. Thus, the King Parallel adopts the market-oriented mechanism and high-quality consultancy methods to provide value for customers.


The mission of the King Parallel is to "assist customers to establish leading advantages with high-quality comprehensive innovative solutions", which includes the high-quality orientation, professional collaboration, innovative spirit, leading advantages and other elements, and in line with its philosophy and style since its establishment. Moreover, it can also reflect the King Parallel's high-quality comprehensive innovative solutions can provide customers with ideological power, management power, technical power and various resource powers, in order to help them build leading advantages and achieve the leapfrog development.